There are data-driven ways to optimize your content in terms of keyword usage and density, word count, headline count, images, and so much more. Site content: Content refers to the words, images, and videos on your site.Keeping a longitudinal record of your off-page metrics will enable you to plan your linking strategy and capture more authoritative links. You can monitor your off-page metrics like total backlinks, quality of backlinks, anchor text and much more. Off-page SEO: Backlinks are a huge part of any cohesive SEO strategy.The good news: the best tool for this is 100% free. There are a multitude of tools that enable you score your site for metrics like load time, first contentful paint, image optimization, accessibility, and more.
Technical SEO: Technical SEO audits are one type of SEO analytics.SERP analytics includes anything from impression volume and click data to conversion data on your website. SERP analysis refers to anything having to do with the Google search engine results page - where your pages rank and for what keywords, what your click-through rate from the SERP is like, etc. SERP analysis: I love marrying my site data and SERP data to paint a really comprehensive picture of my websites’ SEO funnel.Figuring out which are relevant to your business use case takes some time, but I’ll do my best to explain. Plus, a bunch of them are automated, meaning they’ll run in the background so you can make SEO progress while you sleep!īelow are the major categories of SEO analytics. And there are plenty of tools to support your analytics strategy - many are free. Clearly, the largest opportunity for this hypothetical query is to improve content and climb the SERP.īut say you’re on page 1 and you’re still not getting traffic…īy identifying the low click-through rate from the SERP you might be able to improve performance by changing your title and meta description to be more click-worthy for Google searchers.īut there are countless opportunities you’re likely to identify with the right SEO analytics approach. In that case, you might identify through rank tracking that you’re on page 1 but in the 9th or 10th position. Perhaps your click-through rate from the Google Search Engine Results Page (SERP) is bad. Using one or more SEO analytics strategies may help you identify the root cause. If you’re spending time and money executing against an SEO strategy and you’re not measuring performance for you or your clients, you’re missing a lot of opportunities.įor instance: say you rank on page 1 for a keyword, but you find that you’re not getting traffic to your site from that page. Nowhere is this truer than in search engine optimization (SEO). Peter Drucker said, “you can’t improve what you can’t measure.” 13+ Best ChatGPT Prompts for SEOs - April 14, 2023.How Long Should a Blog Post Be? - April 14, 2023.Write With AI in Your Brand’s Voice with GrowthBar - April 21, 2023.
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